10-15% of budget towards IG influencer promotion or SoundCloud (for electronic genres) for testing purposes.10-15% of budget towards Spotify promotion (this is done to help influence your audience, while Spotify playlist promotion yields much more saves than followers, having your numbers up on Spotify does influence how people perceive your music and the likelihood that they take you seriously as an artist).25% of budget towards YouTube promotion.Instagram influencer promotion may lead to some followers, but it is more volatile than running IG ads.Īll in all, here’s a standard recommended budget spend if followers are your main goal: YouTube would be the second best option because you can still add additional messaging to your videos such as pinned comments, end screens, descriptions, video cards, and intros and outros to influence listeners into hitting the subscribe button on your channel. People are more generous hitting the follow button on IG than any other platform, and we’ve spent well over $200,000 in ad spend on Facebook & Instagram to know this. If you’re looking for followers, Instagram ads are your best bet. Let’s take a look at the breakdown of where your ad spend should typically go depending on different marketing objectives. While we love a good playlist pitch (and have placed thousands and thousands of songs across just about every genre you can think of on playlists), what we love even more is making sure that where you’re putting your music marketing dollars will stretch it the furthest possible. We do this because we know the ins and outs of each platform and which of them is best suited for your specific goals, so we have email, live chat, text, DMs and calls available so you can reach us. We also have a phone number available where you can call and talk to a real human being (shocker, we know).
Omari (us) provides the widest array of services for artists including Spotify playlist pitching, YouTube, Instagram and Facebook ad management and optimization, Instagram influencer promotion, Apple Music playlist pitching, YouTube Subscriber Optimization & Website Design & Management services.įor Spotify, we’re different because we have a guaranteed minimum number of playlists we’re trying to reach for each campaign level and will continue pitching your song until it’s completed.
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